Find out more about our Media Relations service by clicking on the following links: TV - Online
Nearly 48 million people over the age of 15 tune in to radio in the UK each week – that’s around 92% of the population. Shout! Communications can help you reach them with creative and targeted radio campaigns.
How a radio day works:
Step 1. We agree key messages with you and identify the sort of audience you want to hear them. We have contacts in news and programming in every major national and regional radio station in the UK. Using our experts you can be confident your story will get coverage where you want it – from BBC Radio 4’s Today programme to TalkSport and Kiss FM.
Step 2. We brainstorm with you to create a story suited for the sort of radio stations on which you’d like coverage. We can also help with third party spokespeople, case studies and research – everything from writing the questions to help generate punchy, newsworthy headlines to crunching the numbers and extracting the best angle.
Step 3. Once we have the essence of a story we will advise you what sort of coverage you can expect. Typically we would expect to guarantee you a minimum of 12 – 15 radio opportunities, 1 – 2 of which are likely to be national ones. They will be a mixture of live and pre recorded interviews. We always strive to meet and exceed our targets, but should we not we are prepared to reduce our fee accordingly. We’ve worked at radio at national level so we never shy away from chasing quality coverage.
Step 4. We write (or re write) the press release in a broadcast friendly style. We give this to you to approve. We embargo the story until a minute past midnight in order to maximise coverage, starting with the well listened to breakfast shows.
Step 5. The day before the interview your spokesperson may be required to do some pre-recorded, embargoed interviews with broadcasters like Sky Radio. The bulk of the interviews though will take place during an intensive radio studio session on the day. National stations sometimes expect a spokesperson to go to their studios. The rest of the interviews take place at our studio in Covent Garden – or stations elsewhere in London or the UK if you prefer.
In our experience PR generated stories attract more interest earlier on in the day, but a radio studio day can quite often extend well into the afternoon. Spokespeople should be prepared for early morning interviews on the day and “early” means from 0530.
Some spokespeople are natural broadcasters, but for the rest help is at hand. A Shout! producer sits side by side the studio engineer and will give on-the-spot media training if required.
Step 6. Once the final interview is complete we will give you a final report complete with a recording of all interviews that took place during the studio session, interviews on major sessions
Radio Studio
We love our newly refurbished ISDN radio studio, which is right in the heart of London’s Covent Garden. Look out one window and you see Covent Garden Market, look out another and you see the front of the Royal Opera House.
The control room is light, bright and very modern. Large comfy sofas in the control room mean there’s plenty of space to relax there as you listen to the interviews be aired. The sound booth comfortably sits two spokespeople round a table and they look out of the booth towards the producer’s and sound engineer’s desk. More space is available in the adjoining green room.
Technically we can link up to radio stations across the country, or indeed the world. We also have facilities for producing podcasts, promos, commercials, talking books, radio media training and radio programmes.
The studio is available for dry hire, or as part of any of our other services.
Editorial Competitions
Since the phone competition scandals a couple of years ago the BBC hasn’t aired any competitions, but some commercial stations are still happy to accept them.
Radio competitions are excellent for branding. Stations give away goods in return for a guaranteed mention of a client or a brand.
We can advise which stations are likely to be interested in a competition, what you might consider giving away and how to tailor a press release to attract coverage.
At the end of the campaign you will receive written confirmation of every competition run, full evaluation of the opportunity and a sample recording of what went out on air.
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